But the bottom line, and the home-run hit by Lisa Su, was the announcement that Ryzen was able to match Intel's performance with 45 W less TDP - 95 W TDP on Ryzen against the 140 W TDP on Intel's 6900K. Lisa Su was quick to point out the 6900K's pricing at $1100, though she left an intentional silence at the point where she could have made a bombastic pricing announcement for Ryzen - perhaps keeping her cards close to her chest so as to not allow Intel to figure out any pricing changes in their products (if any), should Ryzen prove deserving of such a response. The verdict: Ryzen matched the 6900K's performance.

To prove their words and commitment to Ryzen's performance, AMD showcased the chip's prowess in a Blender test, pitting a Ryzen CPU at 3.4 GHz base clock (without Boost), with the consumer market's only other 8-core, 16-thread CPU in the Intel i7 6900K, at its stock 3.2 GHz base clock, with Boost enabled and no adjustments, 'straight out of the box'. AMD also flaunted their renewed faith in gaming, with it being on the company's DNA and passion, whilst revisiting the old memory lane, reminiscing on the Athlon Thunderbird, the world's first chip to break the 1 GHz barrier the launch of their first 64-bit processor and breaking the 1 TFLOP barrier in computing power with their HD 48 gaming GPUs. Their intention? To directly connect with fans who love PC gaming, whilst doing what AMD does best - pushing the envelope on performance, power, frame-rates and technology. Lisa Su, AMD's event was named 'New Horizon' as a reference to AMD's vision in the computing space: that they're on a journey to bring a new generation of processor technology, and customers towards a new horizon of computing. The company's verdicts: 'ZEN' met or exceeded their goals, with the desktop PC market being home to the very first 'ZEN' product.Īccording to AMD's CEO Dr.

The focus: building a great machine, whilst increasing IPC by 40% over their previous architecture, at the same power constraints and to create a smart machine, which could sense and adapt to environment and applications so it improves over time. The 'New Horizon' event was a celebration to what AMD sees as another one of those special, breakthrough moments for a company: after starting work on 'ZEN' 4 years ago in 2012 as a complete new design. At their Austin, Texas 'New Horizon' Event, AMD introduced us to live 'ZEN' chips working full-tilt, showing us what AMD's passion and ingenuity managed to achieve.

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